PA/06/20 26 November 2020
Australian Test cricket captain reveals his secret superfood: Aussie almonds
Australian Test cricket captain Tim Paine has revealed his secret superfood ahead of the upcoming series against India.
Speaking at an event co-hosted by the Almond Board of Australia (ABA) and the Australian High Commission New Delhi, Paine said his secret was Australian almonds: “I’m a big fan of almonds, I’ve even replaced my normal milk in coffee with almond milk.”
It is a passion Paine knows is shared with Indian consumers, especially around festivals, weddings and celebrations.
Australia is the second largest producer of almonds in the world. The Australian almond industry continues to expand and in 2019/20 reached a total orchard area of 53,014 hectares—equivalent to over 26,000 Melbourne Cricket Grounds.
Australia is now the second biggest source of almonds for India after the United States.
Timing helps. Australia's season is opposite to that in California. This means Australia helps meet the demand of the major gift-giving period prior to Diwali and the northern wedding season.
As Australia’s Deputy High Commissioner to India, Rodney Hilton, explained, “The Australia-India relationship presents enormous potential to both countries. Our economies are more complementary than they are competitive.”
Working together with almond importers has been key to the success for both Australian and Indian partners. The session was part of ABA’s annual industry seminars, which help build networks and provide insights on the latest market trends.
“The strong partnerships between the ABA, Australian almond growers, and local importers has ensured the best outcome for local consumers,” said Hilton.
“Consumers and cricketers from each country can now enjoy the benefits of Australian almonds all year round,” he added.
Contacts: Yaser Siddiqui, Australian Trade and Investment Commission, New Delhi ([email protected]); Joseph Ebbage, Marketing Manager, Almond Board of Australia ([email protected] )